#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
#005 The standard advice for selecting a business niche is wrong. They tell you to search through forums, read through blog comments, and talk...
Brian Fried is an Inventor, a Consultant, an Invention Licensing Agent, an Author, a TV and Radio Host, an Innovation Keynote Speaker, and Serial...
Dan Gusz is the CEO and co-founder at Lloyd -- bringing clarity to careers & helping professionals start loving their careers again. Website: https://www.withlloyd.com/