#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
Eric Melchor is is the Host of the fun startup podcast - Innovators Can Laugh, with over 50 Episodes. He enjoys his expat works...
Riley Seaburg is the CMO at HammerSportMarketing. He is a No-Code Enthusiast. A Combat Veteran. A previous member of the Advanced Team of Governor...
#012 Rejection is an essential companion on the path to success. Most people, as soon as they face rejection, either take it personally as...