#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
Jason Todd is a Strategic Advisor, an Interventionist, a Consultant, and a Keynote John Maxwell Speaker. For over 20 years, Jason has helped businesses...
Kristy Shinn has nearly 20 years of experience in Education as a teacher, professor, entrepreneur, and consultant. She is now the Head of Education...
Clement Kao is the Founder at Product Teacher, a product management education company with the mission of creating accessible and effective resources for a...