#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
Grant Shaddick is the Co-founder of Tella - a new kind of screen recorder helping people make better videos at work. Tella provides Screen...
Atray Agrawal built a thriving local community of over 5000 people passionate about arts. He is a Media Entrepreneur, working with artists for the...
Abhinav Kumar is a young Copywriter from Bengaluru, India. He discovered No-Code, and saw the potential, as well as experienced the learning curve. In...