#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
Support the show (http://paypal.me//storybonding)
Micah Johnson is a visual developer and thinker. He spends a lot of time thinking about the impact of no-code on society, Web3 Implementations,...
Nur Shafiqah Shahirah is a First Cohort On Deck No-Code Fellow, and building in public Systematize. She is a supporter of minorities and an...
Fernanda Graciolli is a Maker building in Public, and the brain behind IndieStack, The number one private community for digital makers, bootstrappers, indie founders,...