#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
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Dmitry Norenko took his business idea from Ukraine all the way to being accepted at the prestigious Berkeley SkyDeck Accelerator in California, and he...
John Aidan Byrne is an award-winning journalist, editor, Broadway alum, podcast host of DIG LIFE DEEP! as well as host/moderator of ODEON CAPITAL CONVERSATIONS...
Thomas Drach is a Product Design Historian. An Epistemology Student. A Subscription Fanboy. And a Design Lead at Mixpanel. His Twitter: @thomasdrach