#15 Most marketers approach marketing the wrong way. They view it as selling.
So, they know people have a problem that is frustrating them, and therefore they try to convince them why they're the right solution, or offer them discounts, or tell them how great their product and company is.
And yes, that might have some success, but not the level of success of something deeper: Revealing the story and the journey of the buyer. Showing them there is a meta-story at play, which instantly injects hope, creates understanding, and subconsciously pushes people into action.
Do you want to know more? Listen to this episode.
Summary: Most prospects are confused and disappointed. Typical marketing doesn't fix this. Meta-Story Marketing is the solution to create masterful modern marketing.
Music: THBD - Good For You
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Jason Todd is a Strategic Advisor, an Interventionist, a Consultant, and a Keynote John Maxwell Speaker. For over 20 years, Jason has helped businesses...
Jason Staniforth is a Digital Growth Coach and Brand Strategist, as well as being a speaker, author and the co-founder of Expert Unleashed. His...
#002 The story structures taught to you are meant originally for scriptwriters. Scriptwriters take 3-6 months to write the first draft of their script....